What does “doing business” mean today? In general, doing business is defined as organizing or enterprising entities engaged in commercial, industrial or professional activities. It also refers to the organised efforts and activities to produce and sell goods and services. However, in today’s society the word “business” has acquired a more specific meaning, that is “online business”, which often covers all the economic and financial activities that take place on the internet.
In this section, you will find all the latest news about business, economic and financial activities in general that take place in society, all the features about people, places and issues related to business field and, in particular, all the benefits and the procedures involved in running an online business, which is the main focus of the modern economics and marketing.
Running an online business: the best web marketing strategies
Even more than traditional business, in recent years there has been an increasing interest in e-commerce, that is the total or partial transfer of any type of business on web platforms and systems. These can help (or totally replace) the traditional sale and purchase of products and services: the word “online”, in fact, actually means a channel that connects business to people. It is a very powerful tool, because through it you’re able to reach anyone from anywhere in the world. But what does “online business” mean? How to create an online business or how to use the online business tools available on the web?
Keep reading the articles in this section to find out what the benefits of online business include, the latest news about this field, the best web marketing strategies to know how to improve your client service through greater flexibility, the ways to save costs online, how to deliver your products or services, how to increase your professionalism and your opportunities to manage your business from anywhere in the world.
How to create an online business: creating your own store
Anyone who has a computer, nowadays, can start a money-making online business. In fact, the Internet is a great equalizer and thanks to it, anyone can start selling his own products or services online, where the available audience is hundreds times bigger than the physical one. Small and big businesses may prefer to run their entire business over the internet or simply to use the online functionalities to expand their audience, to better communicate with their clients, customers and suppliers.
However, creating an online business has its own set of challenges. Keep reading this section to learn the simple ways to tackle the complexity of creating an online business, learning how to build your store from scratch or how to transfer your existing one on the internet, how to use all the design tools, features and supports to make your business unique and visible online, how to launch your activity at its best and also how to grow your online business from your very first sale onward. Moreover, learn how to create your own online store through Shopify and other easy-to-use and trusted platforms.
E-commerce experts, systems and platforms
Before the advent of the internet and the ecommerce, owning a storefront was the only way to sell your stuff; on the contrary, now we have access to all different selling websites and apps available online, through which anybody can make extra cash selling. You just need to know all about the e-commerce platforms and websites that can increase your lucrative options: keep reading this section if you want to stay updated on all the latest news and features of e-commerce. Do you want to sell or to buy online? Do you know all the selling and purchasing possibilities on Amazon, Shopify and eBay? Are you aware of all the available marketplaces to bring suppliers and retailers together? Keep reading these articles to know everything about Shopify, Amazon, eBay, Bonanza, VarageSale, HandShake, Ruby Lane, Etsy, Charish, Swappa.
And more besides, you’ll also see how to sell and buy online through the most common social media and their marketplaces that are growing in recent years, such as Instagram Shops, Facebook Marketplace, Linkedin and Google products.